PRoSummit 2026 Agenda: PR, Media & Strategy in Action
Plan your experience at Pro Summit 2026.
This 2.5-day event is packed with high-impact sessions designed for PR professionals, agency leaders, and communications teams preparing for 2026. From emerging media trends and crisis response tactics to measurement, influencer strategy, and brand storytelling — this is the agenda that fuels forward-thinking strategy.
Use the schedule below to explore keynotes, workshops, and networking opportunities.
Final speaker list and breakout titles to be released soon.
As technology continues to advance, both the nature and role of public relations is rapidly shifting, even as new technologies and trends continue to advance at a blistering pace. In this thought-provoking presentation, world-famed futurist Scott Steinberg explains how PR professionals can adapt to a world of fast-changing times, tools, and platforms… and deliver more impactful services and messaging on every front. From new advancements in AI technologies to real-time communication, data-driven strategies, and personalized content, you'll discover what tomorrow holds for PR pros – as well as how to build stronger relationships with stakeholders and stay one step ahead of an increasingly unpredictable world.
In today's world, AI tools like ChatGPT, Google Gemini, and Perplexity are often the first source of information for customers, journalists, and other stakeholders. This means PR professionals need to think beyond simply distributing content to strategically designing narratives that work well with AI systems. This session will cover:
By attending, you'll learn practical ways to incorporate AI considerations into your PR strategy, transforming standard press release distribution into a powerful tool for shaping narratives in the AI era.
We have so many powerful ways to connect with clients and colleagues: every system, software, and service we can imagine to help us work better and more productively with others. So, why are people still so annoying to work with? Why don’t they follow through? Why must we have the same vexing conversations over and over, despite all the resources we have for setting people up for success? In this session, you’ll learn three hacks to help you decrease the daily annoyance factor and make your management and communication tools work better for everyone, especially you. This session will help you better understand how to make better use of client feedback, performance-management systems, and strategic priorities while feeling clear, calm, and confident in the year ahead.
Kick off the first night connecting with familiar faces and meeting new friends.
In this small group setting, you will have an opportunity to connect with peers and discuss the changing media landscape.
Local restaurants are ready to host your group discussions! When you register, select a restaurant to gather with your group and keep the conversation going. Dinner is pay on own.
Rise and shine for yoga in the Lynx Fitness Club.
We have been navigating the rough waters of the dynamic rules (or lack of regulations) surrounding artificial intelligence and how it plays into the media landscape. David will help part the clouds and shed some light on a clear path through and what 2026 may bring.
Pick a table and join the group for a lively discussion over lunch.
As we look ahead to 2026, the intersection of culture, brand purpose, and DEI is shifting rapidly. In this candid and forward-looking session, Claudia Romo Edelman will explore how inclusive storytelling is evolving and why it remains a critical tool for building brand trust, audience connection, and long-term relevance. Through trend analysis, real-world examples, and actionable insights, Claudia will break down what's working, what's not, and what's next. Expect a thoughtful conversation on emerging terminology, the new rules of engagement, risk mitigation in polarized environments, and how to stay true to your organization's values without swinging from one extreme to another. This session is designed to equip PR and communications professionals with a grounded, strategic approach to inclusion—one that's future-ready, audience-centric, and purpose-driven.
Join TBD sponsors at Top Golf for an exclusive event.
Join us as we unveil the winners of the 2025 PRo Awards! Enter to be chosen in multiple categories. Deadline to submit is August 1, 2025.
Join Tina McCorkindale, President and CEO of the Institute for Public Relations, for a deep dive into the most recent research and revelations.
Heather will share her expertise on integrating philanthropy into agency business models, demonstrating how purpose-driven approaches create meaningful impact while enhancing client relationships and team engagement. Complementing this agency perspective, Allyson brings valuable insights revealing how brands that embrace philanthropy gain competitive advantages. She will provide a forward-looking analysis of philanthropic PR trends expected to shape the industry in 2026 and beyond.
This session offers practical strategies for PR professionals seeking to align business goals with social responsibility, creating sustainable growth that benefits both their bottom line and the greater good.
