A man with short dark hair, glasses, and a light complexion smiling, dressed in a navy zip-up sweater over a light-colored shirt, against a plain white background.

Alec Newcomb

Alec Newcomb began his career in the music industry, working with the Grateful Dead and MTV Networks, before leading search at Lycos. In 1999, he spoke at Search Engine Strategies, kicking off a journey that has since included 100+ conferences, teaching at three universities, and serial troublemaker at eight ventures—four successful exits and four invaluable lessons. In executive roles at Lycos, Bosch, and MyWebGrocer (MWG), Alec managed top-tier internet properties and strategic initiatives impacting over 60 million weekly eCommerce shoppers.

As Founder of ScaledOn, he led a talented team of marketers in achieving significant growth, scaling 5 brands to eight-figure exits and implementing impactful digital strategies for companies like Anthem, AmWell, Thompson Creek, and 90 major CPG brands. Currently, Alec educates over 11,000+ marketers weekly through his popular newsletter at ai.marketingalec.com, initially created to support his marketing students at the University of New Hampshire.